Brand & business strategy · Transformational coaching · For women-led businesses
Brand and business strategy, with the psychology most strategists leave out.
For women with proven expertise and revenue that doesn’t reflect it. I find where your positioning, pricing and sales process are losing clients, and address the patterns that keep the business from growing.
Clients include Hale Pule Ayurveda & Yoga, Envisioning Life, Sukha Health, Chikitsa Ayurveda and Amrata Kitchen.
Client words
“One of the biggest weeks I’ve ever had and I don’t feel like I’m working any harder.”
01Results
- $394k
From one three-month enrollment campaign, against a $300k goal.Hale Pule Ayurveda & Yoga
- A$9,000+
New revenue in three weeks, after repositioning and repricing her offers.Kristin, Vedic astrology & yoga teacher
- 84
Registrations in under a week, for a brand built from scratch.Envisioning Life
02How I think
Every business has three layers. Most strategy only works on two.
What clients see is shaped by how the business is structured, and the structure is shaped by the decisions of the woman leading it. I diagnose all three.
- 01
The surface: your website, content and prices
- 02
The structure: your positioning, offers and customer journey
- 03
The founder: your conviction, visibility and decisions
What makes this work distinct
The aim
Ax business where the funnel, content and customer journey do the selling, and you’re confident in the value you’ve set.
03How I work
From diagnosis to results.
Three phases over three months, with a weekly session and weekday support throughout.
12 weekly sessions · weekday support between them
Start
Begin
Book, and complete a short questionnaire on your business.
Month 1
Diagnose
- Audit the business
- Define your positioning
- Analyze what converts
Month 2
Rebuild
- Rebuild offers & pricing
- Set the weekly plan
Month 3
Implement
- Launch & increase visibility
- Review results & refine
Month 3 +
Arrive
A clear strategy, and pricing you stand behind.
04The transformation
From uncertainty to clarity.
What three months of working together looks like, from where most clients start to where they arrive.
Underpriced, and second-guessing what to charge
Prices set with convictionKristin: masterclass A$20 → A$55, sessions 0 → 17
Hard to explain what makes you different
Clear positioning, and a message that convertsEnvisioning Life: 84 registrations in under a week
Reacting week to week, with no clear plan
A strategy and content plan you follow
Worried the business won’t grow
A funnel and customer journey built to growHale Pule: 224 enrollments in one campaign
Questioning whether this is the right path
Clear on your vision, and where you’re going
05Is this you?
This is for you if…
If three or more of these are true, a discovery call is the right next step.
Book a free discovery call- ✓You have proven expertise, but your revenue doesn’t reflect it.
- ✓Your offers are underpriced, or priced without a clear rationale.
- ✓Your messaging, funnel or sales process isn’t converting the right clients.
- ✓You delay launches or visibility, and you can see what it’s costing you.
- ✓You’re ready to invest in strategy and weekly accountability to grow the business.
06Client work
Two campaigns, at a glance.
Hale Pule Ayurveda & YogaEnrollment campaign · 3 months
$394k from one campaign, past a $300k goal.
Two online trainings had never had a full campaign behind them. I built the strategy in two weeks and ran it end to end.
KristinVedic astrology & yoga teacher · 3 weeks
A$9,000+ in three weeks, without working harder.
No bookings in weeks. After repositioning and repricing, 17 sessions at her new rate within three weeks.
More work
Brand, website & membership.
Envisioning LifeBrand built from scratch · 84 registrations in under a week
Sukha HealthBrand, website & The Fellowship membership07About
I’m Amanda.
A brand and business strategist with ten years in marketing, and a certified transformation coach trained in Jungian depth psychology. I combine the two because most growth problems have a strategic cause and a psychological one.
B.S. Marketing, Rutgers · Certified Transformation Coach
Why one-on-one, not an agency
With an agency
With me
Your brief passes through an account manager
I work with you directly, from the first conversation
Strategy, with execution left to you
One person, from strategy to execution
What every client names first: being truly listened to.
Client words
“It’s the first time in 20 years where I feel proud of showing my business.”
“I couldn’t be doing this without you… who you are makes a big difference.”
Let’s begin
Find out where your business is losing revenue.
A free 20-minute call to look at your offers, pricing and customer journey, and find what to change first.
Book your free discovery callFree · 20 minutes · No obligation